This reminds me of the tacos I ate growing up with those pouches of “taco seasoning” - but infinitely better. Have you had those lately? They are mostly salt and God knows what else. they definitely don’t taste as good as I remembered them tasting. I started making my own blends on the fly every taco night years ago- but missed the nostalgic flavor of what I thought I remembered those packets tasting like. I found Alton Brown’s recipe for his “taco potion” and I started making batches of it. It’s a great recipe but we went through it too fast and sometimes didn’t have the time or enough of all the spices to make it. Then I started buying from spice house and saw they had this blend! I have never looked back. This and their chorizo blend make THE best tacos. I buy them in bulk because I never ever want to run out. They taste exactly like what I thought those packets tasted like, but didn’t, If that makes sense haha. Packed with richness, the right amount of heat, sweetness from tomato, perfect salt and it thickens just right. We usually use with ground beef but is great with black beans, chicken, pulled pork, shrimp, kale, etc. we have made some great fajitas on the grill using this and the chorizo blend in a dry rub on steak and shrimp. Everyone was floored and two people purchased the blends after. I highly recommend this product!