Hot Chili Powder

I recently refreshed all of the spices in my cupboard. When my husband saw me throw bottles of half used spices away he asked if I shouldn't use those first. I opened up the generic chili powder i was about to toss and the new one from the spice house and had him compare... no more questions! This chili powder has a complex and very rich aroma. I can pick out each of the ingredients by smell and the cumin is especially forward in the profile. It is hot enough for most dishes for most people, when I want something really spicy I will simply add fresh chilies, but then it is usually not suitable for company ;)