North of the South Branch of the Chicago River, and east of Ashland Avenue is the area known as Pilsen. Historically a gateway for many newly-arrived immigrant groups, it gradually became a neighborhood for Chicago's Latino community. We named this seasoning in honor of this population. It is a adobo-style blend that gets a nice bite from a few crushed red chile peppers. Rub on 1 teaspoon per pound for chicken, chops, steaks, fish or ribs. It is also great added to salsa or guacamole for a little pizzazz. Hand mixed from: coarse Kosher flake salt, garlic onion powders, Mexican oregano, ground Indian cumin, Tellicherry black pepper, cayenne red pepper, hot red pepper flakes, and sugar.